![]() He uses power pellets to take on the challenges, and we offer up CAT dealer services.” “The ghosts are the challenges our customers face every day, you never know what is around the corner, just like PAC-MAN™ doesn’t. “We look at PAC-MAN™ as a construction site,” Lyons said. ![]() high with an overall gameboard size of 162.4 by 180.4 ft. The inside height of the walls measure 4 ft. It took a Caterpillar 336 Next Gen Excavator 70 man-hours to dig the actual gameboard, utilizing 6,880 yards of cut dirt to dig the maze and berm for a total of 5,300 tons of earth. The movement is all done through remote control operation far above the constructed maze, utilizing 236D3 skid steer loaders from The Cat Rental Store. It’s been fun to integrate the two brands together.”ĭuring the video, five players race their machines around an exact 3D replica of the iconic PAC-MAN™ board to simulate gameplay of the original arcade game. Automation and services were key topics people wanted to see, so what better way to show automation than PAC-MAN™. ![]() “We looked back and said, what do our fans really love? The Cat Trials program. Archie Lyons, Brand Strategy and Activation Creative Director of The Cat Trials. “This is our 95th anniversary year,” said J. The idea to merge Caterpillar products and PAC-MAN™ came from the success of previous trials. “PAC-MAN™ has been a household name for four decades now and we hope this video will inspire a new generation of both gamers and equipment operators to “Join The PAC” and share in the excitement of the game for another forty years,” said Yasuo Miyakawa, Chief PAC-MAN™ Officer for Bandai Namco Entertainment, owners of the PAC-MAN™ brand. The partnership was a win-win for Bandai Namco, creator of PAC-MAN™, as the brand is taking part in a year-long celebration commemorating the 40 years the game has been a part of pop culture. We wanted to show them that what you can do in the virtual world, you can do in the real world-and that’s going to help bring in the next generation of workers to the industry.” “Our future operators and technicians are people who play video games today. “In an industry that is struggling to find skilled operators right now, we wanted to showcase what work will look like in the future for the construction industry,” said Victoria Keese Morrissey, Global Marketing and Brand Director at Caterpillar, Inc. With The Cat Trial #9: PAC-MAN™, the concentration is on Caterpillar’s services in the form of in-game power pellets representing Cat Customer Value Agreements, Repair Options, Cat Financial, and the Cat App, while appealing to the next generation of operators. With the original Trials, using Caterpillar equipment as the star of the show, the company set out to educate the public on the equipment’s cutting-edge capabilities for precision and maneuverability. Now, six years later, Caterpillar is at it again with the release of The Cat Trial #9: PAC-MAN™ released on October 20, 2020. tall, both winning Guinness World Records. ![]() Launched in 2014, The Cat Trials included an 8-ton game of Jenga® carried out by five operators utilizing different Cat equipment and building a sandcastle over 41 ft. has revived The Cat Trials, a series of eight short films demonstrating the capabilities of the company’s machines through different challenges. Archie Lyons, Brand Strategy and Activation Creative Director of The Cat Trials.“The ghosts are the challenges our customers face every day, you never know what is around the corner, just like PAC-MAN™ doesn’t.”įORT ATKINSON, Wis. “We look at PAC-MAN™ as a construction site,” says J.
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